shopper marketing for Coca-Cola Light
shopper marketing for Coca-Cola Light
shopper marketing for Coca-Cola Light
online display ads for Coca-Cola Light
proposed promotional items for Coca-Cola Light
proposed promotional items for Coca-Cola Light
Coca-Cola Light recycling bins
proposed promotional items for Coca-Cola Light

Point-of-Sale Campaign

As part of Coke Light and Diet Coke’s retail strategy for 2009, we were asked to provide messaging, design, and guidelines for their campaign to reach consumers during working hours, in retail and workplace settings.

Client: The Coca-Cola Company

Skills: Concept | Shopper Marketing | Writing | Art Direction |Visual Systems | Guidelines

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