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 Everybody needs a process, but every project is different. Here's what works best for us most of the time:  Absorb client culture; understand audiences and competition; identify brand essence. Find the real business problems. Collaborate, providing a visual design perspective for strategists and market researchers, and noting their results. Assemble a visual brief, clarifying the project while setting the tone for work to come.  Experiment. Find the edges of what is visually possible for the brand. Establish a solid foundation for unique, memorable results. Work in parallel with product and environmental design, with a unified strategic plan, checking in at intervals to ensure alignment. Evaluate multiple design options with client.  Find the most interesting and appropriate visual language to express and reinforce brand essence and deliver messages. Extend the language into varied touchpoints, across media and platforms. Develop useful systemic approach for future touchpoints, which anyone can understand.  Produce elements, systems, guidelines, and touchpoints to bring brands to life. Partner with vendors, design firms, and agencies. Make final adjustments. Enjoy. |
 It takes diverse, experienced, talented teams to make extraordinary visual messaging. Below are links to some veteran teammates. ChiChi Bello Hee Chun Keetra Dixon David Harlan Apirat Infasaeng Larry Laske Ali Madad |
