Barry Deck LLC & Current Issue BV

Coca-Cola Happiness Factory Packaging System

For years, we’ve been helping Coca-Cola to refine their brand identities and create delightful packaging. These cans started appearing in stores around the world in early 2008.

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We helped Moss Real Estate Group renovate the words they use and the face they show the world.

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More Work In Progress

We’ve also been working on three major projects in the last year. As soon as our lawyer tells us we can put them here, we will!.

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A moment. It could be anywhere-an airplane over the Pacific, a living room in Berlin, a street corner in Rio, a store shelf in Iowa. It could be as long as a nanosecond, short as a day, or simply last as long as the story takes.

But for any brand, every moment matters. So whenever and wherever someone comes across your brand, you want to make sure that moment is as engaging, vivid, and lush as possible.

That’s what we do.

Great brands are vibrant, relevant expressions of life, which enhance the human experience and change the world. We do that by finding, refining, and activating visual gestures that connect with consumers.

So our visual vocabularies tell brand stories at a glance, and offer more as readers look deeper. They are vivid and viral, humanistic and systemic. And while less is more, sometimes lush is better. < BACK

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Services
+ Brand Identity Platforms
+ Brand Strategy
+ Visual and Verbal Brand Systems
+ Brand Guidelines
+ Activation of New Brands
+ Revitalization of Old Brands
+ On-Screen and Print Campaigns
+ Print Collateral Systems
+ Packaging Systems
+ Signage Systems

Clients
+ The Coca-Cola Company
+ Nike
+ Apple
+ AT&T Wireless
+ Vodafone
+ Heineken
+ Electronic Arts
+ DuPont
+ Sony
+ Siemens
+ Philips
+ Charles Schwab
+ Hewlett-Packard
+ SAP
+ DreamWorks
+ Warner Brothers
+ American Film Institute
+ Universal Studios
+ E! Entertainment TV Network
+ Sundance Channel
+ PBS Public Broadcasting Service
+ Nickelodeon
+ Vh1
+ Stalking Muses
+ MoMA
+ MOCA
+ City of Los Angeles
+ The Getty Research Center

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If you’ve spent a few moments with a Coca-Cola, visiting the MOMA, flipping through a Conde Nast magazine or glancing at MTV, you’ve probably already spent a moment or two with Barry.

As designer of 20 typeface families, including Template Gothic (called “the typeface of the 90s” by Rick Poynor), Barry has been helping brands find their visual voice since he received his MFA in Visual Communications from the California Institute of the Arts back in 1989.

Since then, he has spent nearly two decades pushing edges and leading creative teams in innovative branding initiatives for global consumer brands and extending visual languages across media and platforms from environments to interactive and TV.

In addition to two years at Ogilvy and Mather’s Brand Integration Group (BIG), his clients have included Coca-Cola, MTV Networks, DuPont, SAP, AT&T Wireless, Atlantic Records, Conde Nast Publishing, Sundance Channel, Monsanto, MCI, and MoMA.

His work has been published in numerous books, such as History of Graphic Design by Philip Meggs, as well as periodicals including the New York Times Magazine, Wired, Metropolis, Émigré, and Graphis. He has lectured and taught internationally and his work is in the permanent collection of the Cooper-Hewitt National Design Museum. < BACK

Anita would rather do great work than write her bio. Even though she’s led projects for Wieden+Kennedy, DreamWorks SKG, Razorfish LA, and Warner Bros., she insists nobody reads bios and the work should speak for itself.

Her work has helped define and enhance brands like Apple, Nike, Coca-Cola, Heineken, Electronic Arts and Vodafone, winning numerous awards.

Her education at The Jagiellonian University in Cracow, The School of the Art Institute of Chicago, and California Institute of the Arts has yielded a BA, a Certificate, and two Masters degrees, none of which hang on her wall.

When she’s not designing great experiences for consumers, she can be found mentoring young creative talent and serving the design community.

She has a four-year-old daughter named Tula, who inspires her, in every project, to find what’s good for humanity’s future. < BACK

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